Christmas Creative Testing

20 October 2026 · Your new Christmas captions, set up as ads for a new Christmas testing campaign. Each ad runs one caption, yours word for word, with up to three headlines and a description, the button Shop now, and a link to your Christmas Collection page. The ads are grouped by the test ad set each one goes into, in the order we suggest running them, and the captions we suggest holding for later are at the end. Your captions are locked, as you have already approved them. Edit any headline or description straight on the page, mark each one approved or rejected, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

Test ad set 1: Fir captionsFir 01 Fir 02 Fir 04 Fir 05

Test ad set 2: Icicle and Starlight captionsIcicle 02 Icicle 01 Icicle 04

Test ad set 3: Starter Pack and Gifting captionsStarter Packs 02 Starter Packs 05 Gifting 03 Gifting 02

Held for a later waveFir 03 Icicle 03 Icicle 05 Starter Packs 01 Starter Packs 03 Starter Packs 04 Gifting 01

Waiting on your textGifting 04 onward

Where each line comes from

Your captionPre-approved. Your caption from Pott_Meta_Ad_Captions, word for word and not edited. Shown locked.

Previously approvedA headline you have already approved and that is running on your live Christmas, Gifting or Evergreen ads.

New, from your captionNew for this wave and needs your OK. The words are taken from your approved caption.

NewNew for this wave, written by us. Needs your OK.

Please send the full captions document
The captions we received stop partway through Christmas Gifting 04 ("Something to keep after Christmas: The decor..."). Gifting 04, and anything after it, is missing. We have not written or guessed that text. It is shown as a placeholder at the end of the page.

We have not seen the creative yet
We could not open the Google Drive folder, as it asks for a Google sign-in. This page pairs copy with your captions only. Could you share the folder with us? Each file then gets matched to its caption number before anything is built.

Icicle 02: who is the customer quote from?
"Wintery without being too Christmassy so perfect to burn now!" We need the review it comes from (a name, for our records) before this ad goes live.

Fir scent notes: which should lead?
Your live Fir copy says pine, eucalyptus and sandalwood. The new captions say Siberian pine and eucalyptus, and two of our descriptions follow the captions ("Fir: Siberian pine and eucalyptus"). Both can be true, but which would you like us to lead with?

Test ad set 1: Fir captions

A new test ad set in the new Christmas testing campaign. Cold UK audiences, existing customers left out. Four ads, one creative and one caption each, with spend kept even between them so each caption gets a fair read.

Fir 01 · The winning Christmas-tree promiseThis wave · priority 1 of 11

Goes into: Test ad set 1, Fir captions.

Sends to /collections/the-christmas-collection

Why now: your strongest promise, the tree without the needle drop, written for Fir for the first time. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

"Smells just like a Christmas tree without the needle drop." That unmistakable scent of Christmas, whenever you light it. Fir blends Siberian pine and eucalyptus for a fresh, true-to-life Christmas-tree fragrance. Choose your handmade Pott, then keep it and refill it.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Smells just like a Christmas tree Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 The Christmas tree, without the needles Edited

Source: New

We have revised this line since you edited it.

H3 A Pott you'll keep after Christmas Edited

Source: Previously approved

We have revised this line since you edited it.

D Fir: Siberian pine and eucalyptus Edited

Source: New Description

We have revised this line since you edited it.

Fir 02 · For homes with an artificial treeThis wave · priority 2 of 11

Goes into: Test ad set 1, Fir captions.

Sends to /collections/the-christmas-collection

Why now: a new audience, homes with an artificial tree. None of the live ads says this yet. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

An artificial tree can look the part. Fir brings the scent. Fresh Siberian pine and eucalyptus make your home smell like Christmas - whether your tree is real, artificial or still waiting to go up. Discover Fir, our Christmas-tree scent.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Real tree or not, it smells like Christmas Edited

Source: New

We have revised this line since you edited it.

H2 Fir, our Christmas-tree scent Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 Noël, Fir and Starlight are back Edited

Source: Previously approved

We have revised this line since you edited it.

D Handmade Pott, yours to keep and refill Edited

Source: New Description

We have revised this line since you edited it.

Fir 04 · The cosy eveningThis wave · priority 3 of 11

Goes into: Test ad set 1, Fir captions.

Sends to /collections/the-christmas-collection

Why now: it opens on a moment, and texts that open on a moment are doing well in the Cook and Tomato tests. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

Curtains closed. Lights low. That lovely Christmas-tree scent drifting through the room. Fir is made for the evenings you've been looking forward to all year. A true-to-life blend of Siberian pine and eucalyptus, in handmade pottery you can keep and refill.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Curtains closed, Fir lit Edited

Source: New

We have revised this line since you edited it.

H2 Made for the evenings you look forward to Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 A Pott you'll keep after Christmas Edited

Source: Previously approved

We have revised this line since you edited it.

D Fir: Siberian pine and eucalyptus Edited

Source: New Description

We have revised this line since you edited it.

Fir 05 · The gift for a Christmas loverThis wave · priority 4 of 11

Goes into: Test ad set 1, Fir captions.

Sends to /collections/the-christmas-collection

Why now: it brings the gifting angle to Fir. None of the live gifting texts is about Fir. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

For the person who would put their Christmas tree up in October if they could. Give them Fir: our fresh, true-to-life Christmas-tree scent, paired with a beautiful handmade Pott. When the candle is finished, they can choose another refill. A little Christmas joy, with something to keep.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 For the one who loves Christmas most Edited

Source: New

We have revised this line since you edited it.

H2 A little Christmas joy to keep Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 Something they'll keep for years Edited

Source: Previously approved

We have revised this line since you edited it.

D Handmade Pott with a Fir candle Edited

Source: New Description

We have revised this line since you edited it.

Test ad set 2: Icicle and Starlight captions

A new test ad set in the same campaign. Three ads, one creative and one caption each. Standard size only in the creative.

Icicle 02 · Wintery without being too ChristmassyThis wave · priority 5 of 11

Goes into: Test ad set 2, Icicle and Starlight captions.

Sends to /collections/the-christmas-collection

Why now: Starlight is the one Christmas scent people can happily burn now, before the decorations go up. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file. To confirm before it goes live: who the customer quote is from (a review name, for our records).

Primary text

Primary textPre-approved · your caption, word for word

"Wintery without being too Christmassy so perfect to burn now!" Meet Starlight: bergamot, tonka and cinnamon, blended into a fragrance that feels like a little sparkle on a winter evening. Pair it with Icicle, our limited Christmas edition Pott, and start enjoying it long before the decorations go up.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 A winter scent to burn now Edited

Source: New

We have revised this line since you edited it.

H2 Starlight: bergamot, tonka and cinnamon Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 Noël, Fir and Starlight are back Edited

Source: Previously approved

We have revised this line since you edited it.

D Starlight, in our handmade Icicle Pott Edited

Source: New Description

We have revised this line since you edited it.

Icicle 01 · The eight-month design storyThis wave · priority 6 of 11

Goes into: Test ad set 2, Icicle and Starlight captions.

Sends to /collections/the-christmas-collection

Why now: it builds on the Icicle kiln video, your best-selling Icicle ad so far, and tells the story behind the glaze. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

Eight months of testing. Three layers of glaze. A few moments when we almost gave up. Meet Icicle, our 2026 limited Christmas edition, handmade in Berkshire. Its snowy blue finish varies from piece to piece - each one a little different. We're so glad we persevered. We hope you'll love yours for years.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Meet Icicle, our 2026 Christmas edition Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Eight months and three layers of glaze Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 Holly, Gingham and the new Icicle Edited

Source: Previously approved

We have revised this line since you edited it.

D Handmade, each one a little different Edited

Source: New Description

We have revised this line since you edited it.

Icicle 04 · A moment for yourselfThis wave · priority 11 of 11

Goes into: Test ad set 2, Icicle and Starlight captions.

Sends to /collections/the-christmas-collection

Why now: a quiet little ritual for Starlight, and the third Icicle slot. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

A little winter ritual, just for you. Light Starlight, settle into your favourite spot and enjoy its blend of bergamot, tonka and cinnamon. Shown in Icicle, our handmade limited Christmas edition. Beautiful pottery to keep, with scents you can change throughout the year.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 A little winter ritual, just for you Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Starlight, in a handmade Icicle Pott Edited

Source: New

We have revised this line since you edited it.

H3 Our limited edition Christmas Potts are here Edited

Source: Previously approved

We have revised this line since you edited it.

D Keep the Pott, change the scent Edited

Source: New Description

We have revised this line since you edited it.

Test ad set 3: Starter Pack and Gifting captions

A new test ad set in the same campaign. Four ads, one creative and one caption each. Gifting 04 can join it once we have the full text, if you want it in.

Starter Packs 02 · The gift they keep enjoyingThis wave · priority 7 of 11

Goes into: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why now: it is written for people weighing up gift options, the stage doing best in the gifting test so far. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

Give them their first Pott. Let them discover their next favourite scent. Each starter pack includes a handmade candle vessel, a scented refill and a matching MatchPott with matches. Once their candle is finished, they keep the pottery and choose another refill - from fresh everyday favourites to something cosy for winter.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 The next scent is up to them Edited

Source: Previously approved

We have revised this line since you edited it.

H2 Their first Pott, and many scents to come Edited

Source: New

We have revised this line since you edited it.

H3 A proper present Edited

Source: Previously approved

We have revised this line since you edited it.

D Pott, candle refill and MatchPott in one box Edited

Source: New Description

We have revised this line since you edited it.

Starter Packs 05 · A first Pott for yourselfThis wave · priority 8 of 11

Goes into: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why now: the only Starter Pack caption about buying for yourself. Every live Christmas and Gifting Starter Pack text is about a gift. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

Your first Pott starts here. Choose your favourite pottery colour and candle scent. Your starter pack brings them together with a matching MatchPott filled with matches. Light it, enjoy it, then choose your next refill. Same beautiful Pott, a whole new fragrance.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Your first Pott starts here Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Same Pott, a whole new fragrance Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 Choose your colour and your scent Edited

Source: New

We have revised this line since you edited it.

D Pott, candle refill and MatchPott in one box Edited

Source: New Description

We have revised this line since you edited it.

Christmas Gifting 03 · A shared winter eveningThis wave · priority 9 of 11

Goes into: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why now: a gift text that opens on a moment. The live gifting ads do not have one. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

Some gifts become part of the evenings you spend together. A candle lit while you cook, talk or settle in for a film. A favourite fragrance that makes the room feel ready for winter. Give a Pott candle starter pack, with handmade pottery they can keep and refill long after Christmas.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 A gift for winter evenings together Edited

Source: New

We have revised this line since you edited it.

H2 Something they'll keep for years Edited

Source: Previously approved

We have revised this line since you edited it.

H3 Handmade, and no two the same Edited

Source: Previously approved

We have revised this line since you edited it.

D Pott, candle refill and MatchPott in one box Edited

Source: New Description

We have revised this line since you edited it.

Christmas Gifting 02 · A gift chosen just for themThis wave · priority 10 of 11

Goes into: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why now: it is approved and names both Fir and Starlight. It is written for people ready to order, which has been the slowest stage in the gifting test so far, so it may trail the others. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

Their favourite colour. A fragrance that feels like them. Choose a Pott candle starter pack to suit their home and their taste, from fresh Christmas-tree Fir to the wintery sparkle of Starlight. Handmade pottery, their first candle refill and a matching MatchPott with matches, together in one box.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Their colour, their scent Edited

Source: New

We have revised this line since you edited it.

H2 From Fir to Starlight Edited

Source: New, from your caption

We have revised this line since you edited it.

H3 Everything they need, in one box Edited

Source: Previously approved

We have revised this line since you edited it.

D Handmade pottery to keep and refill Edited

Source: New Description

We have revised this line since you edited it.

Held for a later wave

These captions are approved and ready. We suggest holding them for now because they overlap with ads already running, or are better timed for November. You can still approve or edit their headlines now so they are ready to go.

Fir 03 · Founder's storyHeld until about 27 October

Suggested home later: Test ad set 1, Fir captions.

Sends to /collections/the-christmas-collection

Why held: the founder Fir video in the test already running needs to give a result first, around 27 October, before we add another founder-led Fir ad. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

The brief for Fir was simple: if I closed my eyes, would I believe there was a Christmas tree in the room? I wanted to capture that fresh, unmistakable fragrance properly. We paired Siberian pine with eucalyptus, and Fir was the result. If you love the smell of a real Christmas tree, this is the one I'd choose. Ailis, founder of Pott

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Would you believe there's a tree in the room? Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Fir, the one Ailis would choose Edited

Source: New

We have revised this line since you edited it.

D Fir: Siberian pine and eucalyptus Edited

Source: New Description

We have revised this line since you edited it.

Icicle 03 · For someone who loves beautiful interiorsHeld

Suggested home later: Test ad set 2, Icicle and Starlight captions.

Sends to /collections/the-christmas-collection

Why held: it covers the same glaze detail the live Icicle ads already show, and it is close to Starter Packs 03. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

The little details make Icicle. Layers of snowy blue glaze. Flecks and drips that settle differently on every piece. A finish you'll want to look at a little closer. Our limited Christmas edition is handmade in Berkshire and designed to stay in your home, with a new candle refill whenever you need one.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 The little details make Icicle Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Holly, Gingham and the new Icicle Edited

Source: Previously approved

We have revised this line since you edited it.

D Handmade, each one a little different Edited

Source: New Description

We have revised this line since you edited it.

Icicle 05 · A gift with individualityHeld

Suggested home later: Test ad set 2, Icicle and Starlight captions.

Sends to /collections/the-christmas-collection

Why held: the gift angle is already covered by the live gifting ads. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

No two Icicle Potts are quite the same. Each is handmade in Berkshire, with three layers of glaze creating its own snowy blue finish. Paired with our Starlight candle refill, it makes a winter gift with something wonderfully individual about it. Their first candle is just the beginning. The pottery is theirs to keep and refill.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 No two Icicle Potts are quite the same Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Handmade, and no two the same Edited

Source: Previously approved

We have revised this line since you edited it.

D Icicle with Starlight Edited

Source: New Description

We have revised this line since you edited it.

Starter Packs 01 · Everything togetherHeld

Suggested home later: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why held: it is very close to a live gifting text ("A proper present... all in one lovely box") and the live headline "Everything they need, in one box". Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

One lovely box. Everything they need for their first Pott candle. Our starter packs include a handmade pottery Pott, their first scented candle refill and a matching MatchPott filled with matches. Choose a colour and scent they'll love. We've brought the rest together.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 Everything they need, in one box Edited

Source: Previously approved

We have revised this line since you edited it.

H2 One lovely box Edited

Source: New, from your caption

We have revised this line since you edited it.

D Pott, candle refill and MatchPott in one box Edited

Source: New Description

We have revised this line since you edited it.

Starter Packs 03 · For the interiors loverHeld

Suggested home later: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why held: it overlaps Icicle 03. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

For the friend who always finds the nicest things for their home. Handmade pottery, a beautifully scented candle and a matching little pot of matches - all together in a Pott starter pack. Choose the colour that belongs in their home and the fragrance that feels like them.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 For the friend with the loveliest home Edited

Source: New

We have revised this line since you edited it.

H2 A proper present Edited

Source: Previously approved

We have revised this line since you edited it.

D Pott, candle refill and MatchPott in one box Edited

Source: New Description

We have revised this line since you edited it.

Starter Packs 04 · British craftsmanshipHeld

Suggested home later: Test ad set 3, Starter Pack and Gifting captions.

Sends to /collections/the-christmas-collection

Why held: texts that open on the maker came last in the Tomato test, and it repeats a live gifting text about each Pott being handmade in the UK. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

A gift with a maker behind it. Our pottery is handmade in the UK, with small variations that give every Pott its own character. Discover our candle starter packs: a Pott to keep, a first scented refill to enjoy and a matching MatchPott filled with matches.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 A gift with a maker behind it Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Handmade, and no two the same Edited

Source: Previously approved

We have revised this line since you edited it.

D Handmade in the UK Edited

Source: New Description

We have revised this line since you edited it.

Christmas Gifting 01 · For the person who has everythingHeld until about 10 November

Suggested home later: the Christmas gifting round, around 10 November.

Sends to /collections/the-christmas-collection

Why held: it is close to the "hard to buy for" idea we are keeping back for the gifting round around 10 November. Creative: not seen yet. We could not open the Drive folder, so this caption still needs matching to its file.

Primary text

Primary textPre-approved · your caption, word for word

For the person who has everything, choose something they can enjoy every evening. A beautifully scented candle in handmade British pottery, with a matching MatchPott and their first refill. A Pott starter pack brings together a little everyday pleasure and something special to keep.

Headlines and description

Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.

H1 For the person who has everything Edited

Source: New, from your caption

We have revised this line since you edited it.

H2 Something they'll keep for years Edited

Source: Previously approved

We have revised this line since you edited it.

D Pott, candle refill and MatchPott in one box Edited

Source: New Description

We have revised this line since you edited it.

Waiting on your text

The captions we received stop partway through Christmas Gifting 04.

Christmas Gifting 04 · Something to keep after ChristmasText missing

Could join Test ad set 3, Starter Pack and Gifting captions, once we have the text and if you want it in.

The captions we received stop at "Something to keep after Christmas: The decor...". We have not written or guessed the rest. Please send the full approved text and we will add its headlines and description here. Any captions after Gifting 04 are missing too.

Primary text: not received yet. Nothing to approve here until the full captions arrive.