KC
Christmas Creative Testing
20 October 2026 · Your new Christmas captions, each paired with one of the new creative files, set up as ads for a new Christmas testing campaign. Each ad runs one creative and one caption, yours word for word, with up to three headlines and a description, the button Shop now, and a link to your Christmas Collection page. Under each ad you can see frames from the video (or the still) we matched to it, with what it says. The ads are grouped by the test ad set each one goes into, in the order we suggest running them. The captions and files we suggest holding for later are at the end. Your captions are locked, as you have already approved them. Edit any headline or description straight on the page, mark each one approved or rejected, then press Send. If a creative is paired with the wrong caption, reply to the email and we will swap it.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one
Approve or Reject.
Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.
When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.
When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.
Where each line comes from
Your captionPre-approved. Your caption from Pott_Meta_Ad_Captions, word for word and not edited. Shown locked.
Previously approvedA headline you have already approved and that is running on your live Christmas, Gifting or Evergreen ads.
New, from your captionNew for this wave and needs your OK. The words are taken from your approved caption.
NewNew for this wave, written by us. Needs your OK. Used only for the short descriptions.
Please check the creative pairings
We matched each of the sixteen files to a caption. Under every ad you can see frames from the video (or the still) with what it says, and the reason for the match. If one is paired with the wrong caption, reply to the email and we will swap it before anything is built.
We matched each of the sixteen files to a caption. Under every ad you can see frames from the video (or the still) with what it says, and the reason for the match. If one is paired with the wrong caption, reply to the email and we will swap it before anything is built.
Please send the full captions document
The captions we received stop partway through Christmas Gifting 04 ("Something to keep after Christmas: The decor..."). Gifting 04, and anything after it, is missing. We have not written or guessed that text. It is shown as a placeholder at the end of the page.
The captions we received stop partway through Christmas Gifting 04 ("Something to keep after Christmas: The decor..."). Gifting 04, and anything after it, is missing. We have not written or guessed that text. It is shown as a placeholder at the end of the page.
Starlight scent notes: which is right?
Your captions say bergamot, tonka and cinnamon, and the "winter ritual" video (file 16) says the same. The "hint of Christmas" video (file 13) says bergamot, cinnamon and cedar wood. The Icicle & Starlight creator video says sparkling bergamot, lemon, mandarin and a little hint of cinnamon, which is what your product page says. We have paired file 13 with Gifting 02 but would hold it until you tell us which notes are right.
Your captions say bergamot, tonka and cinnamon, and the "winter ritual" video (file 16) says the same. The "hint of Christmas" video (file 13) says bergamot, cinnamon and cedar wood. The Icicle & Starlight creator video says sparkling bergamot, lemon, mandarin and a little hint of cinnamon, which is what your product page says. We have paired file 13 with Gifting 02 but would hold it until you tell us which notes are right.
Icicle 02: the reviewer's name
We found the review on your Starlight still (file 3): "The best smelling candle i've had - 'Starlight' - it is wintery without being too Christmassy so perfect to burn now! Love it!" We still need the reviewer's name for our records before the ad goes live.
We found the review on your Starlight still (file 3): "The best smelling candle i've had - 'Starlight' - it is wintery without being too Christmassy so perfect to burn now! Love it!" We still need the reviewer's name for our records before the ad goes live.
Fir scent notes: which should lead?
Your live Fir copy says pine, eucalyptus and sandalwood, and the Holly & Fir creator video says "crisp pine and aromatic eucalyptus grounded by warming sandalwood". The new captions say Siberian pine and eucalyptus, and two of our descriptions follow the captions ("Fir: Siberian pine and eucalyptus"). Both can be true, but which would you like us to lead with?
Your live Fir copy says pine, eucalyptus and sandalwood, and the Holly & Fir creator video says "crisp pine and aromatic eucalyptus grounded by warming sandalwood". The new captions say Siberian pine and eucalyptus, and two of our descriptions follow the captions ("Fir: Siberian pine and eucalyptus"). Both can be true, but which would you like us to lead with?
Two small on-screen typos
In "One of the things I love about Pott candles" (file 1) the caption reads "fur refill". In the "best Fir candle ever" video (file 2) the review reads "reccomend": fine if that is the customer's spelling, worth fixing if it is a typing slip.
In "One of the things I love about Pott candles" (file 1) the caption reads "fur refill". In the "best Fir candle ever" video (file 2) the review reads "reccomend": fine if that is the customer's spelling, worth fixing if it is a typing slip.
Test ad set 1: Fir captions
A new test ad set in the new Christmas testing campaign. Cold UK audiences, existing customers left out. Four ads, one creative and one caption each, with spend kept even between them so each pairing gets a fair read.
Fir 01 · The winning Christmas-tree promiseThis wave · priority 1 of 11
Goes into: Test ad set 1, Fir captions. Creative: the Fir review still (Lifestyle - Image.png).
Sends to /collections/the-christmas-collection
Why now: your strongest promise, the tree without the needle drop, written for Fir for the first time. Paired with the review still because the review card is the format your best Christmas ad runs in.
Still image: Fir lit in the green Holly Pott on a mantelpiece, with the review line "Smells exactly like a Christmas Tree" and five stars. The caption carries a different review (the needle-drop one), so the ad shows two customers saying the same thing.
Primary text
Primary textPre-approved · your caption, word for word
"Smells just like a Christmas tree without the needle drop." That unmistakable scent of Christmas, whenever you light it. Fir blends Siberian pine and eucalyptus for a fresh, true-to-life Christmas-tree fragrance. Choose your handmade Pott, then keep it and refill it.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Smells just like a Christmas tree
Edited
Source: New, from your caption
H2
A Pott you'll keep after Christmas
Edited
Source: Previously approved
H3
Our limited edition Christmas Potts are here
Edited
Source: Previously approved
D
Fir: Siberian pine and eucalyptus
Edited
Source: New Description
Fir 02 · For homes with an artificial treeThis wave · priority 2 of 11
Goes into: Test ad set 1, Fir captions. Creative: Holly & Fir creator video (35 seconds).
Sends to /collections/the-christmas-collection
Why now: a new audience, homes with an artificial tree. None of the live ads says this yet. Paired with the Holly & Fir creator video because she ends on putting the tree up.
File: Holly & Fir (Captions + Music).mov. Creator to camera: "I think this might actually be my dream festive candle. It smells exactly like a Christmas tree. This is the Holly & Fir Starter Pack from Pott. It comes with everything that you need: this gorgeous green Pott, the Holly & Fir candle and the matching MatchPott. This scent is inspired by a freshly cut tree. Crisp pine and aromatic eucalyptus is grounded by warming sandalwood. It's clean and fresh and genuinely smells like you've just put your Christmas tree up. And the best thing is that these are refillable, and they are handmade in the UK. I actually can't stop smelling it." She names sandalwood, see the Fir notes flag at the top.
Primary text
Primary textPre-approved · your caption, word for word
An artificial tree can look the part. Fir brings the scent. Fresh Siberian pine and eucalyptus make your home smell like Christmas - whether your tree is real, artificial or still waiting to go up. Discover Fir, our Christmas-tree scent.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Fir, our Christmas-tree scent
Edited
Source: New, from your caption
H2
A Pott you'll keep after Christmas
Edited
Source: Previously approved
H3
Our limited edition Christmas Potts are here
Edited
Source: Previously approved
D
Handmade Pott, yours to keep and refill
Edited
Source: New Description
Fir 04 · The cosy eveningThis wave · priority 3 of 11
Goes into: Test ad set 1, Fir captions. Creative: the "best Fir candle ever" living-room video (8 seconds).
Sends to /collections/the-christmas-collection
Why now: it opens on a moment, and texts that open on a moment are doing well in the Cook and Tomato tests. Paired with the living-room video because it is the cosy evening the caption describes.
File: "This is the best Fir candle around - smells exactly like a Christmas tree! ..." (2).mp4. A slow pan across a warm living room: Fir lit on a wicker tray, flowers, a wreath on the wall, logs by the fire. On screen the whole way: "This is the best Fir candle ever - smells exactly like a Christmas tree! Incredible, highly reccomend! Making my whole room feel festive!" with an arrow to the candle. Note the spelling "reccomend" on screen: if that is how the customer wrote it we leave it, if it is a typing slip it is worth fixing before it runs.
Primary text
Primary textPre-approved · your caption, word for word
Curtains closed. Lights low. That lovely Christmas-tree scent drifting through the room. Fir is made for the evenings you've been looking forward to all year. A true-to-life blend of Siberian pine and eucalyptus, in handmade pottery you can keep and refill.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Made for the evenings you look forward to
Edited
Source: New, from your caption
H2
A Pott you'll keep after Christmas
Edited
Source: Previously approved
H3
Our limited edition Christmas Potts are here
Edited
Source: Previously approved
D
Fir: Siberian pine and eucalyptus
Edited
Source: New Description
Fir 05 · The gift for a Christmas loverThis wave · priority 4 of 11
Goes into: Test ad set 1, Fir captions. Creative: "the pot gets to stay" video (18 seconds).
Sends to /collections/the-christmas-collection
Why now: it brings the gifting angle to Fir. None of the live gifting texts is about Fir. Paired with the video of last year's Holly Pott getting a Fir refill, which is the "something to keep" the caption ends on.
File: "One of the things I love about Pott candles is" (1).mp4. Hands and voiceover: "One of the things I love about Pott candles is the pot gets to stay. I had my Holly Pott last year and now I'm giving it a new lease of life with their new Fir refill. Just melt out the old wax, pop in a new one and you're good to go. Less waste, more lovely candles, and a pot you can keep bringing back year after year." One thing to fix: the on-screen caption spells it "fur refill".
Primary text
Primary textPre-approved · your caption, word for word
For the person who would put their Christmas tree up in October if they could. Give them Fir: our fresh, true-to-life Christmas-tree scent, paired with a beautiful handmade Pott. When the candle is finished, they can choose another refill. A little Christmas joy, with something to keep.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
A little Christmas joy to keep
Edited
Source: New, from your caption
H2
A Pott you'll keep after Christmas
Edited
Source: Previously approved
H3
Our limited edition Christmas Potts are here
Edited
Source: Previously approved
D
Handmade Pott with a Fir candle
Edited
Source: New Description
Test ad set 2: Icicle and Starlight captions
A new test ad set in the same campaign. Three ads, one creative and one caption each. Standard size only in the creative.
Icicle 02 · Wintery without being too ChristmassyThis wave · priority 5 of 11
Goes into: Test ad set 2, Icicle and Starlight captions. Creative: the Starlight review still (file 3).
Sends to /collections/the-christmas-collection
Why now: Starlight is the one Christmas scent people can happily burn now, before the decorations go up. Paired with the Starlight review still, which carries the very review the caption quotes. Still to confirm before it goes live: the reviewer's name, for our records.
Still image: Icicle lit on a glass table in front of a blue velvet sofa, with the review "The best smelling candle i've had - 'Starlight' - it is wintery without being too Christmassy so perfect to burn now! Love it!"
Primary text
Primary textPre-approved · your caption, word for word
"Wintery without being too Christmassy so perfect to burn now!" Meet Starlight: bergamot, tonka and cinnamon, blended into a fragrance that feels like a little sparkle on a winter evening. Pair it with Icicle, our limited Christmas edition Pott, and start enjoying it long before the decorations go up.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Starlight: bergamot, tonka and cinnamon
Edited
Source: New, from your caption
H2
Holly, Gingham and the new Icicle
Edited
Source: Previously approved
H3
A Pott you'll keep after Christmas
Edited
Source: Previously approved
D
Starlight, in our handmade Icicle Pott
Edited
Source: New Description
Icicle 01 · The eight-month design storyThis wave · priority 6 of 11
Goes into: Test ad set 2, Icicle and Starlight captions. Creative: the kiln-opening video (9 seconds, file 15).
Sends to /collections/the-christmas-collection
Why now: it builds on the Icicle kiln photo, your best-selling Icicle ad so far, and tells the story behind the glaze. Paired with the new kiln-opening video, the moving version of that photo. The "eight months to get this glaze right" video (file 17) would also fit, but it is already running to past customers, so we kept it back (see the held section).
File: Christmas Round One - META Ads Content (15).mp4. Trays of Icicle Potts in the kiln, a gloved hand lifting one out and turning it. On screen the whole way: "OMG!! the most beautiful candle holders as we opened the kiln this morning. We have only made a small number of these so if you want one they are available now. How stunning?!"
Primary text
Primary textPre-approved · your caption, word for word
Eight months of testing. Three layers of glaze. A few moments when we almost gave up. Meet Icicle, our 2026 limited Christmas edition, handmade in Berkshire. Its snowy blue finish varies from piece to piece - each one a little different. We're so glad we persevered. We hope you'll love yours for years.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Meet Icicle, our 2026 Christmas edition
Edited
Source: New, from your caption
H2
Holly, Gingham and the new Icicle
Edited
Source: Previously approved
H3
A Pott you'll keep after Christmas
Edited
Source: Previously approved
D
Handmade, each one a little different
Edited
Source: New Description
Icicle 04 · A moment for yourselfThis wave · priority 11 of 11
Goes into: Test ad set 2, Icicle and Starlight captions. Creative: "A little winter ritual just for me" video (18 seconds, file 16).
Sends to /collections/the-christmas-collection
Why now: a quiet little ritual for Starlight, and the third Icicle slot. Your caption was clearly written for this video, so the pairing was easy.
File: Christmas Round One - META Ads Content (16).mp4. A mum with her baby in a sling, lighting the candle at home, then unboxing in the kitchen: "A little winter ritual just for me. This beautiful handmade candle is Icicle from Pott. The Starlight scent is wintery without being too Christmassy with bergamot, tonka and cinnamon. And when it's finished, I keep the pottery and pop in a new candle refill."
Primary text
Primary textPre-approved · your caption, word for word
A little winter ritual, just for you. Light Starlight, settle into your favourite spot and enjoy its blend of bergamot, tonka and cinnamon. Shown in Icicle, our handmade limited Christmas edition. Beautiful pottery to keep, with scents you can change throughout the year.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
A little winter ritual, just for you
Edited
Source: New, from your caption
H2
Holly, Gingham and the new Icicle
Edited
Source: Previously approved
H3
A Pott you'll keep after Christmas
Edited
Source: Previously approved
D
Keep the Pott, change the scent
Edited
Source: New Description
Test ad set 3: Starter Pack and Gifting captions
A new test ad set in the same campaign. Four ads, one creative and one caption each. Gifting 04 can join it once we have the full text, if you want it in.
Starter Packs 02 · The gift they keep enjoyingThis wave · priority 7 of 11
Goes into: Test ad set 3, Starter Pack and Gifting captions. Creative: Christmas Starter Packs creator video (33 seconds).
Sends to /collections/the-christmas-collection
Why now: it is written for people weighing up gift options, the stage doing best in the gifting test so far. Paired with the Starter Packs creator video because she ends on the recipient choosing their next refill, exactly as the caption does.
File: Christmas Starter Packs (captions + Music).mov. Creator with the open box: "If you are struggling with what to buy somebody for Christmas this year, I've got you. This is the Starter Pack from Pott and it is the perfect Christmas gift. It comes with the Pott, the candle, and the matching MatchPott. So it's everything that you need to get started. Pott have launched three limited edition festive scents this year, and they are all incredible. I will absolutely be gifting this to people because not only is it perfect for the festive season, but the Potts are refillable. So when they've used and loved their festive scent, I know that they can just replace it with a new one."
Primary text
Primary textPre-approved · your caption, word for word
Give them their first Pott. Let them discover their next favourite scent. Each starter pack includes a handmade candle vessel, a scented refill and a matching MatchPott with matches. Once their candle is finished, they keep the pottery and choose another refill - from fresh everyday favourites to something cosy for winter.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
The next scent is up to them
Edited
Source: Previously approved
H2
Handmade, and no two the same
Edited
Source: Previously approved
H3
A proper present
Edited
Source: Previously approved
D
Pott, candle refill and MatchPott in one box
Edited
Source: New Description
Starter Packs 05 · A first Pott for yourselfThis wave · priority 8 of 11
Goes into: Test ad set 3, Starter Pack and Gifting captions. Creative: Icicle & Starlight creator video (39 seconds).
Sends to /collections/the-christmas-collection
Why now: the only Starter Pack caption about buying for yourself. Every live Christmas and Gifting Starter Pack text is about a gift. Paired with the Icicle & Starlight creator video, the one creator video about opening a pack for herself.
File: Icicle & Starlight (Captions + Music).mov. Creator smelling the Icicle Pott: "Oh my god, it actually smells unbelievable. Christmas candles have arrived, and this is the one I have been most excited to open. This is the Icicle and Starlight Starter Pack from Pott. It's part of their limited edition Christmas collection so it's not going to be around forever. Everything that you need to get started is in there: the gorgeous Pott, obviously the candle and a matching MatchPott. Starlight's scent is sparkling bergamot, lemon, mandarin and a little hint of cinnamon. It's like a crisp winter's evening under a sky full of stars. It is fresh but also so cosy. And what I love about these is they're refillable and they're handmade in the UK, so this is definitely one to get this festive season." See the Starlight notes flag at the top: this video lists the scent differently from the captions.
Primary text
Primary textPre-approved · your caption, word for word
Your first Pott starts here. Choose your favourite pottery colour and candle scent. Your starter pack brings them together with a matching MatchPott filled with matches. Light it, enjoy it, then choose your next refill. Same beautiful Pott, a whole new fragrance.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Your first Pott starts here
Edited
Source: New, from your caption
H2
Handmade, and no two the same
Edited
Source: Previously approved
H3
A Pott you'll keep after Christmas
Edited
Source: Previously approved
D
Pott, candle refill and MatchPott in one box
Edited
Source: New Description
Christmas Gifting 03 · A shared winter eveningThis wave · priority 9 of 11
Goes into: Test ad set 3, Starter Pack and Gifting captions. Creative: Noël creator video (33 seconds).
Sends to /collections/the-christmas-collection
Why now: a gift text that opens on a moment. The live gifting ads do not have one. Paired with the Noël creator video for its "cosy evenings" line and the lit candle on the dining table.
File: Noël (Captions + Music).mov. Creator in the conservatory: "This just smells like Christmas. It is traditional, spiced, and so cosy. This is the Noël candle from Pott. It is part of their limited edition Christmas collection. The Starter Pack has everything that you need in it: the gorgeous Pott, the candle, and of course the matching MatchPott. Noël is sweet orange, blended with cinnamon and clove. It is sweet but spicy at the same time. It just takes you to mulled wine and cosy evenings by the fire. And these are also refillable, and they're handmade in the UK. So if you love a spiced Christmas scent, then this is for you."
Primary text
Primary textPre-approved · your caption, word for word
Some gifts become part of the evenings you spend together. A candle lit while you cook, talk or settle in for a film. A favourite fragrance that makes the room feel ready for winter. Give a Pott candle starter pack, with handmade pottery they can keep and refill long after Christmas.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
The next scent is up to them
Edited
Source: Previously approved
H2
Handmade, and no two the same
Edited
Source: Previously approved
H3
A proper present
Edited
Source: Previously approved
D
Pott, candle refill and MatchPott in one box
Edited
Source: New Description
Christmas Gifting 02 · A gift chosen just for themThis wave · priority 10 of 11
Goes into: Test ad set 3, Starter Pack and Gifting captions. Creative: "A little hint of Christmas" kitchen video (25 seconds, file 13).
Sends to /collections/the-christmas-collection
Why now: it is approved and names both Fir and Starlight. It is written for people ready to order, which has been the slowest stage in the gifting test so far, so it may trail the others. Paired with the "hint of Christmas" kitchen video, which ends on "the loveliest Christmas gift". Hold this one until the Starlight notes question (top of the page) is answered, because the video lists the scent differently from your caption.
File: Christmas Round One - META Ads Content (13).mp4. A kitchen with a wreath and Christmas crockery: "A little hint of Christmas with Pott candles. Their limited edition Icicle design with the prettiest frosted finish, paired with their Starlight scent with notes of bergamot, cinnamon and cedar wood. It's perfect for those cosy winter evenings. I love that it's refillable so you can enjoy it again and again, and it makes the loveliest Christmas gift or a little festive treat for yourself." On-screen title near the end: "Featuring the new Icicle Pott with Starlight".
Primary text
Primary textPre-approved · your caption, word for word
Their favourite colour. A fragrance that feels like them. Choose a Pott candle starter pack to suit their home and their taste, from fresh Christmas-tree Fir to the wintery sparkle of Starlight. Handmade pottery, their first candle refill and a matching MatchPott with matches, together in one box.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
From Fir to Starlight
Edited
Source: New, from your caption
H2
The next scent is up to them
Edited
Source: Previously approved
H3
Handmade, and no two the same
Edited
Source: Previously approved
D
Handmade pottery to keep and refill
Edited
Source: New Description
Held for a later wave
These captions are approved and ready. We suggest holding them for now because they overlap with ads already running, or are better timed for November. You can still approve or edit their headlines now so they are ready to go. Where one of the new files suits a held caption, it is shown.
Fir 03 · Founder's storyHeld until about 27 October
Suggested home later: Test ad set 1, Fir captions.
Sends to /collections/the-christmas-collection
Why held: the founder Fir video in the test already running needs to give a result first, around 27 October, before we add another founder-led Fir ad. There is no founder video in this batch, so that existing video is its natural partner.
Primary text
Primary textPre-approved · your caption, word for word
The brief for Fir was simple: if I closed my eyes, would I believe there was a Christmas tree in the room? I wanted to capture that fresh, unmistakable fragrance properly. We paired Siberian pine with eucalyptus, and Fir was the result. If you love the smell of a real Christmas tree, this is the one I'd choose. Ailis, founder of Pott
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
A Pott you'll keep after Christmas
Edited
Source: Previously approved
H2
Our limited edition Christmas Potts are here
Edited
Source: Previously approved
D
Fir: Siberian pine and eucalyptus
Edited
Source: New Description
Icicle 03 · For someone who loves beautiful interiorsHeld
Suggested home later: Test ad set 2, Icicle and Starlight captions. Creative when it runs: the "eight months to get this glaze right" video (file 17).
Sends to /collections/the-christmas-collection
Why held: it covers the same glaze detail the live Icicle ads already show, and it is close to Starter Packs 03. Its best creative partner, the glaze-story video, is also already running to past customers.
File: Christmas Round One - META Ads Content (17).mp4, 13 seconds: "Eight months to get this glaze right and I'm so glad that we persevered. This is Icicle, our limited edition Christmas candle. Every Pott is a little different and yours is made to keep and refill." Already running as Ad 1041 in the campaign to past customers (from 18 October). If you would rather have it than the kiln video on Icicle 01, say so and we will swap.
Primary text
Primary textPre-approved · your caption, word for word
The little details make Icicle. Layers of snowy blue glaze. Flecks and drips that settle differently on every piece. A finish you'll want to look at a little closer. Our limited Christmas edition is handmade in Berkshire and designed to stay in your home, with a new candle refill whenever you need one.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
The little details make Icicle
Edited
Source: New, from your caption
H2
Holly, Gingham and the new Icicle
Edited
Source: Previously approved
H3
A Pott you'll keep after Christmas
Edited
Source: Previously approved
D
Handmade, each one a little different
Edited
Source: New Description
Icicle 05 · A gift with individualityHeld
Suggested home later: Test ad set 2, Icicle and Starlight captions.
Sends to /collections/the-christmas-collection
Why held: the gift angle is already covered by the live gifting ads. If Starter Packs 05 ends up with a different creative, the Icicle & Starlight creator video fits here.
Primary text
Primary textPre-approved · your caption, word for word
No two Icicle Potts are quite the same. Each is handmade in Berkshire, with three layers of glaze creating its own snowy blue finish. Paired with our Starlight candle refill, it makes a winter gift with something wonderfully individual about it. Their first candle is just the beginning. The pottery is theirs to keep and refill.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
No two Icicle Potts are quite the same
Edited
Source: New, from your caption
H2
Handmade, and no two the same
Edited
Source: Previously approved
H3
Holly, Gingham and the new Icicle
Edited
Source: Previously approved
D
Icicle with Starlight
Edited
Source: New Description
Starter Packs 01 · Everything togetherHeld
Suggested home later: Test ad set 3, Starter Pack and Gifting captions.
Sends to /collections/the-christmas-collection
Why held: it is very close to a live gifting text ("A proper present... all in one lovely box") and the live headline "Everything they need, in one box". The Christmas Starter Packs creator video ("it comes with everything") would suit it, but that video is matched to Starter Packs 02 this wave.
Primary text
Primary textPre-approved · your caption, word for word
One lovely box. Everything they need for their first Pott candle. Our starter packs include a handmade pottery Pott, their first scented candle refill and a matching MatchPott filled with matches. Choose a colour and scent they'll love. We've brought the rest together.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
One lovely box
Edited
Source: New, from your caption
H2
Everything they need, in one box
Edited
Source: Previously approved
H3
The next scent is up to them
Edited
Source: Previously approved
D
Pott, candle refill and MatchPott in one box
Edited
Source: New Description
Starter Packs 03 · For the interiors loverHeld
Suggested home later: Test ad set 3, Starter Pack and Gifting captions.
Sends to /collections/the-christmas-collection
Why held: it overlaps Icicle 03. No file in this batch is a natural match.
Primary text
Primary textPre-approved · your caption, word for word
For the friend who always finds the nicest things for their home. Handmade pottery, a beautifully scented candle and a matching little pot of matches - all together in a Pott starter pack. Choose the colour that belongs in their home and the fragrance that feels like them.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
Handmade, and no two the same
Edited
Source: Previously approved
H2
A proper present
Edited
Source: Previously approved
D
Pott, candle refill and MatchPott in one box
Edited
Source: New Description
Starter Packs 04 · British craftsmanshipHeld
Suggested home later: Test ad set 3, Starter Pack and Gifting captions.
Sends to /collections/the-christmas-collection
Why held: texts that open on the maker came last in the Tomato test, and it repeats a live gifting text about each Pott being handmade in the UK. The kiln video (file 15) would suit it later, once Icicle 01 has had its run.
Primary text
Primary textPre-approved · your caption, word for word
A gift with a maker behind it. Our pottery is handmade in the UK, with small variations that give every Pott its own character. Discover our candle starter packs: a Pott to keep, a first scented refill to enjoy and a matching MatchPott filled with matches.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
A gift with a maker behind it
Edited
Source: New, from your caption
H2
Handmade, and no two the same
Edited
Source: Previously approved
H3
A proper present
Edited
Source: Previously approved
D
Handmade in the UK
Edited
Source: New Description
Christmas Gifting 01 · For the person who has everythingHeld until about 10 November
Suggested home later: the Christmas gifting round, around 10 November. Creative when it runs: Tomato Vine - Gifting creator video (28 seconds).
Sends to /collections/the-christmas-collection
Why held: it is close to the "hard to buy for" idea we are keeping back for the gifting round around 10 November. The Tomato Vine gifting video says the same thing ("impossible to buy for"), so the two go together in November.
File: Tomato Vine - Gifting (Captions + Music).mov. Creator: "Not everybody wants a cinnamon and pine scented candle for Christmas, and that's where this comes in. This is Pott's best selling Tomato Vine candle. It is fresh and herby and genuinely smells like you've just picked a tomato from the vine. This is my go-to for secret Santa, the host, or the person that is impossible to buy for. The Starter Pack comes with everything that you need to get going: the Pott, the candle and the matching MatchPott. And they are refillable and handmade in the UK. I just think these are the perfect Christmas gift." It would also need its own landing page (Tomato Vine, not the Christmas collection).
Primary text
Primary textPre-approved · your caption, word for word
For the person who has everything, choose something they can enjoy every evening. A beautifully scented candle in handmade British pottery, with a matching MatchPott and their first refill. A Pott starter pack brings together a little everyday pleasure and something special to keep.
Headlines and description
Two headlines already running on your Christmas or Gifting ads, plus one line taken from your caption where it gives one. The running pair is the same across each test ad set, so the caption is the only thing that changes between ads. Meta rotates the headlines. The description (D) shows under the headline on some placements. Call to action: Shop now.
H1
For the person who has everything
Edited
Source: New, from your caption
H2
A proper present
Edited
Source: Previously approved
H3
The next scent is up to them
Edited
Source: Previously approved
D
Pott, candle refill and MatchPott in one box
Edited
Source: New Description
Files not used this wave
Three of the sixteen files are not going into the test. Two are already running in your campaign to past customers, and two are the polished "available now" collection films, which is the format doing least well this Christmas. Nothing to approve here.
File 18 · Refill my candle with me in 30 secondsNot used this wave
Already running: this is Ad 1042 in your campaign to past customers, live since 18 October.
Not used as a new test. None of this round's captions is about refilling, so there is no natural caption for it either. It stays where it is.
File: Christmas Round One - META Ads Content (18).mp4, 26 seconds. In front of a decorated tree: "It's time to refill my candle and this time I'm going to try a festive scent. You just place the candle in hot water and leave it in there for a few seconds as the wax begins to melt. The remaining wax pops out like a disc and then you can choose your next scent. I'm going to try Fir this time which smells exactly like a Christmas tree and I've been wanting to try it for a little while now. Just pop it in, light it and go again. It's so easy and I can try a new scent each time."
No caption paired. Nothing to approve.
File 19 · Limited Edition Christmas Collection, cream PottsNot used this wave
Held. A polished collection film with music and the "Available Now" title.
This is the format doing least well this Christmas: the "Christmas candles are here" ads sit at the bottom of both the Christmas and the Gifting sets, and the same wording is the weakest of the Christmas texts. We would rather not give it a test slot. It can run as a normal ad in the Christmas set if you would like it live.
File: Christmas Round One - META Ads Content (19).mp4, 12 seconds. Cream Potts lit on a dressed table with greenery, Pott logo and "Limited Edition Christmas Collection, Available Now" on screen throughout. Music, no voice.
No caption paired. Nothing to approve.
File 20 · Christmas Candles Available Now, green Potts and gift boxNot used this wave
Held. Same series as file 19.
Same reason as file 19. The gift-box shot at the end is lovely, and worth keeping for a November gifting static if you have the still.
File: Christmas Round One - META Ads Content (20).mp4, 12 seconds. Green Holly Potts lit on a long wooden table under the window, someone carrying a Pott gift box, then the box tied with red ribbon. "Christmas Candles, Available Now" on screen throughout. Music, no voice.
No caption paired. Nothing to approve.
Waiting on your text
The captions we received stop partway through Christmas Gifting 04.
Christmas Gifting 04 · Something to keep after ChristmasText missing
Could join Test ad set 3, Starter Pack and Gifting captions, once we have the text and if you want it in.
The captions we received stop at "Something to keep after Christmas: The decor...". We have not written or guessed the rest. Please send the full approved text and we will add its headlines and description here. Any captions after Gifting 04 are missing too.
Primary text: not received yet. Nothing to approve here until the full captions arrive.